The historical region of Davan, owing to its tourism potentials and attractions—including potential natural capacities, climatic characteristics, remarkable ecological landscapes, and various cultural, historical, and economic-livelihood attractions—is regarded as one of the important natural-historical and tourism areas of Kazerun County. Therefore, planning for the enhancement of its sustainable tourism development is essential. The present study aims to investigate and identify the tourism attractions located in the Davan region in order to formulate strategic plans and develop tourism within the studied area. The prevailing approach of the research is applied, and its method of investigation is descriptive-analytical. Documentary and survey (field) methods were employed to collect the required information. To analyze the questionnaire data and test the research variables, SPSS statistical software and statistical tests including the t-test, Pearson correlation coefficient, and multiple regression were used, along with the SWOT technique. The results of the t-test indicate that the historical-architectural indicator is at a higher level, while the infrastructure indicator is at a lower level compared to other tourism indicators. The Pearson test demonstrates a significant relationship at the 99% confidence level of correlation among the research variables and confirms a significant relationship between the increase in tourism development and the quality of life of local residents. The results of the regression test also indicate the influence of the independent variables on the dependent variable of the research, considering the beta values, test statistics of the variables, and their significance levels. The results of the SWOT model indicate the selection of a competitive strategy in relation to the realization of tourism development within the studied area. Overall, the results suggest that tourism development in rural areas can be one of the effective solutions for the economic development of these areas, including increased employment, the development of local businesses, increased income, and economic prosperity in rural regions.